Promoting your fashion brand
There are several ways in which you could market your fashion brand to the world. You could go for an online marketing campaign and target those who spend their time shopping via websites, or you could opt for a magazine campaign complete with glossy photo shoots and stunning models.
These days an online marketing campaign needs to include a social media presence. And it would not be a good idea to limit your campaign to just one social media site. If you want to reach as many potential customers as possible you need to sign up to them all. Facebook, Twitter and Instagram are the main sites that you should consider and these will need to be updated regularly and monitored. Social media is a great way to interact with potential customers so having someone on hand all the time to answer questions or add new posts is a good idea – remember that most people will use social media in the evening.
A magazine campaign may take more time and money to set up. This is more of a static campaign, using a series of images that can be used over a series of months. The downside to this is that people may get used to seeing them and after a while they lose their impact. To counteract this you need to be creative with the campaign and make sure that it is one that sticks in the mind.
Some of the most successful marketing campaigns have been those that have been designed to appeal to the ordinary person. Creating a set for taking the photos will help. You can add features such as furniture that you might find in the average home. As an example, if you have a fashion line that is inspired by the 60s, dress the set with retro 60s furniture. For a campaign that is aimed at a young professional, opt for a minimalist set, using a simple sofa and Ikea Karlstad couch covers to create a plain background with clean lines to set off the fashion designs. Different couch covers can be used to create different backgrounds for different outfits but will keep a similar theme running through the campaign.
Whichever type of marketing campaign you choose to run, you need to make sure that it is designed to appeal to your target audience and this will heavily influence your chosen method of communication. Marketing is also an ongoing process and this is something that you will need to take into consideration in your plans.